07-typography

Typography

Good typography requires the understanding of other fundamentals, along with few special considerations.

Understanding Typography

• Font Choice(s) - do not use more than 2 font families

• Visual Hierarchy

• Font size (scale)

• Alignment

• Letter spacing and line height

• Font style (weight, italics, etc)

• Color and contrast

Old Design

• Problems

  • 3 font families

  • No Visual Hierarchy

  • Line height in the text based on font size

New Design