Color

The first UI design fundamental that shapes a user's experience is color.

Important Notes

• Green

  • wealth, nature, growth

• Black

  • luxury, sophistication, elegance

• Certain colors can mean different thing to different cultures

• Know your target audience and where they come form before deciding on the color

• What your business wants to project in terms of illiciting emotions

• Do not use too many colors

• Bad Example:

• Good Example:

• Do not use colors which do not contrast well together

• Bad Example:

• Good Example:

• Use the same color different hues to create distinction between differents parts of web page

• Bad Example

• Good Example:

Old Desing

New Design